What is NLP – Neuro-Linguistic Programming?

NLP – The New Technology of Achievement

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What is NLP - NeuroSemantics NLP Training Malaysia

NLP: The Art and Science of Excellence, Achievement and Success.

Psychology Today

NLP cannot be dismissed as another hustle. Its theoretical underpinnings represent an ambitious attempt to codify and synthesize the insights of linguistics, body language, and the study of communications systems.

Psychology Today
TIME Magazine

NLP has untapped potential for treating individual problems and has become an all-purpose self-improvement program and technology.

TIME Magazine

For over 40 years, NLP is highly recognized globally as an effective set of psychological and performance improvement tools for:

  • Improving our communication
  • Persuasion and influence
  • Leadership & manager development
  • Increasing sales performance
  • Coaching for productivity and performance enhancement in businesses and organizations
  • Positive behavioral change
  • Motivation & empowerment
  • Counselling
  • Psychotherapy
  • Peak performance in sports
  • Positive parenting
  • Personal development & self-improvement

In this page, you'll learn more about:

What is NLP – Neuro-Linguistic Programming?
What are the benefits of NLP? And why you should learn NLP?
What are the applications of NLP? And where you can apply NLP?
A Brief Historical Background of NLP
What other global Leaders are saying about NLP?

So, What is NLP – Neuro-Linguistic Programming?

NLP is the User's Manual for the Brain.

NLP stands for Neuro-Linguistic Programming, a name that comprises the three most significant elements involved in generating human experience: neurology, language, and programming. The neurological system regulates the functioning of our physical bodies, language determines how we interact and communicate with other people while our programming determines the kinds of models of the world we develop. Neuro-Linguistic Programming describes the core dynamics between the mind (neuro) and language (linguistic) and how their interaction affects our body and behavior (programming).

What is NLP - NeuroSemantics NLP Training Malaysia 1

What is NLP? NLP provides a powerful and practical approach for positive change and transformation.

When we change the way how we process information, how we think, how we feel… eventually, we change our mindset, our decisions, our behaviors, and our actions.

CY Soh NLP Master Trainer, Neuro-Semantics Trainer

Neuro: Every individual has formed their own personal unique experiences and mental filtering system to process the millions bits of data being captured through our five senses. Our first mental map of the world is constructed of images, sounds, tactile awareness/touch, smells and tastes that develop as result of our neurological filtering process. This first mental map, we called it the ‘First Access’ in NLP.

Linguistic: We then assign personalized meaning to the information being received from the external world. This is how we form our second mental map by using language to code and represent the internal images, sounds, feelings, tastes and smells. This second mental map, we called it the Linguistic Map (also known as Linguistic Representation).

Programming: The behavioral responses that occur as a result of our neurological filtering process and the following linguistic map. Here’s where we can change our thinking, mindset, beliefs, habits, behaviors and actions to achieve desired outcomes or directions, and get results!

As defined by Richard Bandler, the co-developer of NLP, “NLP is an attitude, methodology, and technology that teaches people how to improve the quality of their lives. It is an educational tool that teaches people how to communicate more effectively with themselves and others. It is designed to help people have personal freedom in the way they think, feel and behave.

NLP provides the powerful and practical approach for positive personal change and transformation.

NLP explores the inner structures of the human mind: How we think, how we process information, how we develop our vision, goals, and desires, how we feel and managing our emotions effectively, how we motivate ourselves, make connections and relate to others, as well as giving meaning to our experiences.

What are the benefits of NLP? And why should you learn NLP?

What are the area of applications of NLP? And where can I apply NLP?

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Sales & Marketing
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Coaching for High Performance
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Motivation & Empowerment
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Behavioral Change
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Communication: Presentation, Persuasion & Influence
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A Brief Historical Background of NLP

Richard Bandler & John Grinder - NLP Training Malaysia
The early developers of NLP: Richard Bandler & John Grinder

NLP was originated by John Grinder (whose background was in linguistics) and Richard Bandler (whose background was in Mathematics and gestalt therapy) for the purpose of making explicit models of human excellence, during the 1970s.

As a result of this earlier work, Grinder and Bandler formalized their modeling techniques and their own individual contributions under the name “Neuro-Linguistic Programming” to symbolize the interrelationship between the brain, language and the body.

The first work of Bandler and Grinder identified the behavioral and verbal patterns of renowned therapist Fritz Perls (the creator of Gestalt Therapy) and Virginia Satir (internationally renowned Family Therapist). Their next work examining the verbal and behavioral patterns of Milton Erickson (one of the most widely acknowledged and clinically successful hypnotherapist and psychiatrists of our times).

Perls Satir Erickson - NLP Training Malaysia
The early works of Bandler and Grinder modeled Fritz Perls, Virginia Satir, and Milton Erickson.

Through over 40 years, NLP has developed some very powerful tools and skills for communication and change in a wide range of professional areas including: counseling, psychotherapy, sales, leadership, management, investment & trading, education, health, creativity, law, and parenting.

NLP provides a practical, result-driven and highly effective set of psychological and performance tools for: motivation, empowerment, goal-setting, achieving success, emotional intelligence, emotional mastery, mastering communication, critical thinking, personal productivity, peak performances, modeling highly effective and successful people and leaders, and many other areas, that require a change in thinking, mindset, and behavior.

Using NLP to Turbo-Charged Your Career, Your Business, Your Finances, Your Relationships, and Your Life for Success

What other global Leaders are saying about NLP?

Oprah Winfrey

NLP helps me to manage audiences and motivate them. It is just amazing.

Oprah Winfrey The No. 1 talk show host in the world

NLP could be the most important synthesis of knowledge about human communication to emerge since the 1960s.

Science Digest

Neuro-Linguistic Programming (NLP) gives you the power to understand the critical psychology that differentiates winners from losers in the markets.

Terry Carroll Author of NLP for Traders and Investors: Personal Strategies to Give You the Edge Over Those Using Just Fundamental and Technical Analysis
Anthony Robbins

I built my sales career from zero to become the world best motivator by using NLP.

Anthony Robbins World's No.1 Success Coach, Author of Awaken the Giant Within
Michael Covel

Neuro-Linguistic Programming (NLP): Key to Trend Following Trading

People understand today that trading is teachable. But why is that so? Why have men like Doncian, Seykota, Dennis, etc. been able to teach so many? Why have trading students learned so much just by studying these men? How can anyone learn to emulate any life success for that matter? In many ways these questions are answered by Neuro-Linguistic Programming (NLP) and men like Charles Faulkner.

Michael Covel Author of Turtle Trader and Trend Following


NLP is the Art and Science of Personal Excellence.


NLP offers a set of highly effective tools, techniques and strategies for achieving specific desired outcomes, effectiveness and making better choices in life.


NLP is a Systematic Study of Habits and Strategies Behind Excellence and Success.


NLP is an attitude of thinking in terms of possibilities and abundance instead of problems and scarcity.

Change is complicated. NLP makes it easy.
Transformation takes time. NLP makes it fast.

NLP: The Strategy for Transformation
And what you can do about it.

When you learn NLP, you learn specific skills, patterns and strategies necessary to make positive changes, to be more effective with others, transforming poor old habits, self-destructive behaviors, and able to think more critically and clearly about what outcomes you want and how to produce results.

NLP is a methodical approach and practice of understanding how people organize their thinking, feeling, language, and behaviors to generate the results they do.

Again, NLP provides you with a systematic methodology to model outstanding performances achieved by geniuses, successful people and leaders in their particular field.

Jack Canfield

Neuro-Linguistic Programming (NLP) is a powerful system of thinking that can accelerate the achievement of your personal and professional goals. –The Success Principles, p.448.

Jack Canfield Co-author of Chicken Soup for The Soul and The Success Principles
International Journal of Training and Development

NLP does offer the potential for making changes without the usual agony that accompanies these phenomena… Thus it affords the opportunity to gain flexibility, creativity, and greater freedom of action than most of us now know.

International Journal of Training and Development

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Learn how you can surpass your personal limitations to achieve your goals and take control of your life, today. Our NLP Training courses are designed in such a way that you can learn, grow, expand, and improve…better, faster, smarter.

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Neuro-Linguistic Programming (NLP) is the user’s manual for the brain. NLP provides a highly effective set of psychological and performance tools for improving communication, leadership, business, emotional mastery, relationships, personal productivity, positive change, motivation and more.


Neuro-Linguistic Programming (NLP) is the user’s manual for the brain. NLP provides a highly effective set of psychological and performance tools for improving communication, leadership, business, emotional mastery, relationships, personal productivity, positive change, motivation and more.


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