C.Y. Soh is the founder of NLP Technologies Malaysia, a speaker, trainer and performance coach who works with leaders and executives to create personal breakthroughs, performance improvement, and achieve high-impact results.

He helps clients with management leadership, vision alignment, self-empowerment, motivation and effective behavioral change to achieve their most important goals.

His vision is to empower every individual and organization to achieve more. He believes everyone has the personal power and opportunity to achieve the fullest potential, personal excellence, and success.

CY developed his business acumen at a young age and attributes much of his success to one person: his father. Growing up, his father loved to read personal development and financial books and then sharing stories of highly effective and successful people. This helped CY learn how to manage his goals and strategic planning early on.

The journey for CY was ignited at the age of 15, when he read Anthony Robbin’s book “Unlimited Power” and “Awaken The Giant Within”. The experience immediately sparked a passion to achieve more and push himself beyond what others said was possible.

In 2012, at the age of 21, CY became one of the youngest Licensed Certified Neuro-Linguistic Programming (NLP) & Neuro-Semantics™ Trainer in the world, licensed by the International Society of Neuro-Semantics (ISNS), USA.

At the age 25, he is one of a few youngest in the world who holds the Certified Master Trainer of NLP from the NLP University (NLPU). He receives his training and mentorship from some of the top leaders in the field of Neuro-Linguistic Programming (NLP), from Dr. L. Michael Hall (co-developer of Neuro-Semantics), Robert Dilts (one of the earliest 1st generation NLP developers and co-founder of NLP University – NLPU), Judith DeLozier, and Suzi Smith.

Over the years, through continuous development of NLP, Neuro-Semantics™ and coaching in tackling challenging issues, he has been able to solve complex issues and provide continuous improvements in the field of NLP to make positive transformation faster, and better performance improvement with powerful enduring results.

CY is also a Chartered Market Technician (CMT®) charterholder. He holds a Master’s Degree in Finance from the Northern University Malaysia. Besides providing NLP training and coaching services to clients, as a trader, CY is actively involved in the stock market trading stocks. He serves in the financial services industry, specializing in investment management, value investing, technical analysis, and financial trading.