Certified Master Trainer of NLP (NLP University)
Licensed Trainer of Neuro-Semantics™(ISNS)
Success Coach

Attention: For people who would not willing to settle for less and want to Take Immediate Control of your life, career, finances, physical health, relationships, and business

Feeling overwhelmed by unsolved problems and issues that have been stuck for long time? Feeling frustrated with unreached goals and dreams that are left-behind unfulfilled? Feeling loss of direction and powerless? Not sure how to find back your personal power? Finding it difficult for others to truly understand you and not being able to communicate clearly, persuade, influence and lead others with impact? It doesn’t have to be that way!

Want to get everything you want and achieve your goals faster than you ever thought possible? Want to convey your message across so that others truly understand you clearly? Thinking of how to persuade and influence others, ethically (without cheating, misrepresenting, misleading)? Want to take immediate control and get back your personal power today?


Message from CY Soh,

Welcome! My name is CY Soh, and I help individuals breakthrough personal limitations, obstacles, challenges and fears that have been holding them back from growth and success. I help them create lasting change in their mindset and behaviors. I help them realize their most important goals.

I am the Founder of NLP Technologies Malaysia.

In challenging and uncertain times, the world needs skilled leaders like never before. I help organizations—develop leaders. I coach them make lasting improvement in their performance and productivity, creating long-term enduring results and significant breakthroughs.  From self-leadership to leading groups, teams and organization, to fortifying competitive and strategic advantage, to tackle the most complex issues, and to realize organizational goals—that really matters to them most – with measurable, powerful, and sustainable results.


I inspire. I empower. I train. I coach. 


Emerging from a background of finance and investment, I work in the stock market industry, specializing in investment analysis, value investing and trading. Most of my time is spent performing insightful-detailed investment research, analyzing crucial financial & economic data, and constantly searching for undervalued companies to invest in.

Besides that, I’m also a Market Technician rigorously practicing technical analysis and technical trading strategies. My most favourite core strategy (and I am best at) is the Trend Following System.

Besides technical skills in finance, investment and trading, the psychology of investing and trading plays a crucial part in differentiating successful (profitable) and unsuccessful (unprofitable) investment.

Here’s where I’ve applied the knowledge of Neuro-Linguistic Programming (NLP) in my investment process to make better investment decisions. To be able to think analytically, critically and systematically, to be able to see things from multiple perspectives, having the emotional and mental strength in managing my emotions in facing the challenging, volatile, uncertain market.

Youngest NLP Master Trainer and Neuro-Semantics™ NLP Trainer in Malaysia?

Perhaps you may have not know this already. Inspired by the magical and powerful use of how NLP can create significant breakthrough fast, having the influential communication models for persuasion and influence, together with the highly effective coaching tools for accelerating performance improvement, and achieving goals faster…. Soon enough, with the mentorship and training by Dr. L. Michael Hall, the co-founder of International Society of Neuro-Semantics (ISNS), I’ve became a Neuro-Semantics™ NLP Trainer at the age of 21, since 2012.

My Mission is: To Empower Every Individual and Organization to Achieve More.

My Vision is: Seeing the world where Everybody has the opportunity to achieve his/her fullest potential and excellence, live life meaningfully with fulfilment, and contribute to all aspects of life.

With that Mission and Vision in mind, it motivates me to take the extra mile in studying, investigating and researching the field of NLP, Neuro-Semantics™ and Coaching further, deeper.

In 2016, I’ve became a NLP Master Trainer at the age of 25, trained and mentored by Robert Dilts, one of the earliest 1st generation NLP developers and the co-founder of NLP University (NLPU).

Core Focus in NLP—Neuro-Linguistic Programming

Throughout my years in studying NLP, I’ve explored and attended trainings in several other schools, systems and methodologies in NLP, Hypnosis, Healing, Coaching, and others.

Realizing that “Life is too short to dabble in too many areas”, instead of trying to do too many things and end up doing many things inadequately, I have taken the path of focusing only on doing few things really, really well.

Going deeper, in the body of knowledge in NLP, I have discovered that there’re more profound, in-depth and complicated hidden theories and philosophies, vast variations in the applications of NLP. As Focus, is the Critical Key to Excellence, Mastery and Success! That is why I’ve decided to choose to specialize and Focus exclusively on NLP. I constantly keep testing, experimenting, researching, fine-tuning and perfecting my knowledge and skills in NLP.

Focus, is the Critical Key to Excellence, Mastery and Success!

Over the years, facing complex problems and tackling challenging issues, I’ve managed to make continuous improvement and developments in NLP to MAKE POSITIVE TRANSFORMATION FASTER, and Achieve Goals with powerful, enduring results.

Professional Certification and Accreditation

• Master of Science in Finance and Bachelor of Finance (Hons).
Malaysia's Youngest Certified Master Trainer of NLP (at age 25, 2016), certified by the NLP University (NLPU), USA. Trained and mentored by Robert Dilts, one of the earliest 1st generation NLP developers.
• Asia’s Youngest Licensed Trainer of Neuro-Semantics™ NLP (at age 21, 2012) , licensed by the International Society of Neuro-Semantics (ISNS), USA. Trained and mentored by Dr. L. Michael Hall, co-founder of the International Society of Neuro-Semantics (ISNS) and co-developer of Neuro-Semantics™.
• Certified Master Practitioner of NLP, certified by the International Society of Neuro-Semantics (ISNS) and the American Board of Neuro-Linguistic Programming (ABNLP).
• Certified NLP Master Coach, certified by American Board of Neuro-Linguistic Programming (ABNLP), USA.
• Certified Master Practitioner of Time-Line Therapy™, certified by International Time-Line Therapy Association (ITLTA), USA.
• Certified Master Hypnotist, certified by the American Board of Hypnotherapy (ABH), USA.
• Certified Hypnotherapist, certified by the International Association of Counselors and Therapist (IACT), USA.
• Certified Practitioner of Silva Life System and Silva Intuition System, certified by Silva International, USA.


If you ever want to Take Immediate Control of Your Life, Career, Finances, Physical Health, Relationships, and Business...

If you ever want to Create Positive Breakthrough, Transformation and Lasting Change in your Mindsets, Habits, and Behaviors...

If you ever want to feel motivated, empowered, happy, significant, loved, fulfilled, accomplished...

If you ever think you deserve so much more in life...

If you’re not willing to settle anything less and want to achieve more in life...

Then Contact Us right now to discuss how we can help you Gain Your Personal Power, Confidence and teaching you the Essential Skills and Powerful Tools to Reach Your Goals and Create the Extraordinary Quality of Life you know you deserve! Write to us now!

Challenge Yourself and Others To Greatness

Breakthrough Any Limitations and Achieve What
Matter Most To You


The Definitive Path to Mastering NLP


Continuing with our commitment to effective, fine-tuned and methodical NLP Training,
NLP Technologies' NLP Certification Training delivers measurable results at every step as participants progress from competent to proficient.

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